Value Moments Implementation Process

The Value Moments Implementation Process has eight key stages, from commencement through to developing an Action & Improvement Plan. It is crucial for any organisation implementing the Value Moments concept to follow this model.

Each organisation has its own variables relating to their customers, such as frequency of use (transaction versus relationship). As a result you'll need to adjust how frequently you measure satisfaction. Measurement on its own is of no benefit to an organisation: the Action and Implementation plans are an essential part of the Value Moments process.

The Value Moments Implementation Process is explained with the help of the figure below:


View Stage 1: Customer Experience Process Maping